Finding a name for something is a way of conjuring its existence,
of making it possible for people to see a pattern where
they didn't see anything before.
In this chapter, we describe the many ways that we use words to direct readers from the index into the text. Our approach is more than merely selecting words from the text. Both of us use phrasing with purpose.
Sherry's wording choices emphasize the author's approach to information. She describes how she uses phrases to reveal and gather his perspectives.
Kari's wording choices are heavily influenced by her perceptions of the audience and their approach to this subject area. She describes how she balances the author's vocabulary with phrasing that provides additional and consistent access for readers.
In our chapter closing, we explore how phrasing establishes and also reveals index structure.